The proper way to write and say the word Emoji in various forms in English
Emoji was as we all know the word of the year in 2015. And this document is written for aspiring English teachers, journalists and policymakers to be a document of reference what is the proper way to use this word.
For guidance I lean on the Oxford Dictionaries emoji definition. Pronounced: /ɪˈməʊdʒi/ Singular: emoji, Plural: emoji OR emojis.
The Cambridge Online Dictionary agrees with Oxford above. They also say in the U.S. it is pronounced U.S.: /iˈmoʊ.dʒi/. And it is a more british way to say it: /iˈməʊ.dʒi/.
Anyway it should NOT be written as emojii in plural. It is also no needed to write emoji with capital E.
The big news sites have also settled on using emojis as the proper plural form. A quick search on the previous months news yields that the big news sites use the word emojis, for example: CNN, Huffington Post, BBC and The Guardian.
Personally I think emojis is a better plural form. It goes with common practices in English even though it is a foreign word and sounds a bit strange.
Even though the emoji word is the most popular word for teenagers. It is wise to know the audience. Many people starting to get old and have passed 35 years old may have trouble with understanding what it is all about. If one is presenting to an older audience it should be explained what emojis are and how they are used. That will avoid a lot of confusion.
But what about Emojier. That is our brand name. It is not proper English, it is more a catchy name inspired by Flickr. It sort of means somebody that is using emjois, an emojier, so it is cool on the Internet.